Keen eyed blog readers will have noticed a link to PRD Partnership from this blog but I thought I'd write a little about who PRD are.
PRD Partnership brings together myself (Creativity and Innovation), Roger Croft (Strategy and Entrepreneurship) and Peregrine Nicholls (Sales, Marketing and Direct Marketing). We believe that this brings together a powerful combination of skills that can help organisations who are Innovating in some way. Creative techniques underpin all of our offerings which allows us to view business issues from an alternative perspective and hence provide alternative solutions. For some FREE tools see the downloads section of our website.
To define the offerings we have based our Commercialisng Your Ideas matrix upon the Ansoff matrix. The four quadrants we use are:
PRD offer a range of tools and techniques that enable companies to commercialise their ideas (products, services or processes). These range from Strategy, Innovation and Culture audit throught to planning and workshops. For a full range of Products, Services and to meet the team, visit the PRD Partnership website.