Doing Creativity the Steve Martin Way

These thoughts were inspired by some works of the comedian Steve Martin and have been toned down a little!

"All knowledge is or is about to become old-fashioned. There is room for something new".

Remember that all but the greatest theory, most of the data and knowledge acquired by scientists will become increasingly irrelevant as it is supplanted by new theory and applicable data. Someone has to provide that new theory and data, why shouldn't it be you?

"There is no harm in charging oneself up with delusions between moments of valid inspiration".

It's OK to fantasize about success. Dream your wild-ass dreams. Creativity is often manic. Just remember that there is a reason folks talk about manic depression. In the end, most of your ideas won't work out. That's normal. Creativity is about generating 100 ideas, so that you can recognise just one good one.

"It was easy to be great. Every entertainer has a night when everything is clicking. These nights are accidental and statistical. Like lucky cards in poker, you can count on them occurring over time. What was hard was to be good, consistently good, night after night, no matter what the abominable circumstances".

When you find your niche, when you have your business idea, make sure that you are consistently good at what you do, no matter what the circumstances or market conditions.

The Paradoxes of Creativity

I like this list of paradoxes of creativity from leading creativity thinker Michael Michalko (author of Thinkertoys).

He states that to create, a person must:　

1. Have knowledge but forget the knowledge.
2. See unexpected connections in things but not have a mental disorder.
3. Work hard but spend time doing nothing.
4. Create many ideas yet most of them are useless.
5. Look at the same thing as everyone else, yet see something different.
6. Desire success but learn how to fail.
7. Be persistent but not stubborn.
8. Listen to experts but know how to disregard them.

When is a change not a change?

This is not a trick question. Many of us have undergone change programmes over the years and many have not worked or had no effect. Why is this? The answer is quite simple, the initiatives have not been Change programmes, they have mostly been renaming exercises. The phrase ‘rearranging deckchairs on the Titanic’ springs to mind here and it is most unfortunate that such exercises have largely been carried out in the public sector in the UK since the economic downturn began to bite.

So what has actually been happening, particularly in our councils and Civil Service? Luckily for employees, the public sector currently has a policy of no compulsory redundancies, which means that only costs other than labour can be cut which in turn leads to the desire for greater efficiency. The desire for greater efficiency then leads to the reorganisation of people. Structures, responsibilities and titles change but job descriptions, behaviours and attitudes do not.

Why does this matter if the organisation has not had to shed employees other than through voluntary schemes, after all efficiency has been addressed and costs cut! Let us go back to the reasons for change, to alter the way in which the organization works (effectively and efficiency) and ensure that it is fit to face the future. To do this we have:

• Shed staff, often indiscriminately
• Adopted best practice from external sources
• Changed the organisational structure chart
• Amended job titles

What we have also done is:

• Lost valuable knowledge and experience
• Failed to communicate the reasons for change and expectations
• Addressed any necessary changes in behavior
• Failed to address insecurities regarding the future

We are likely to end up with an organisation that wants to work as it has always done (but when it has let valuable employees go) but which its masters want to go in a different direction. Think of a train running on tracks with the Chief Executive running alongside shouting ‘no, over here. Go this way’. Many will say that this is all that can be achieved in the current climate in a short space of time. My point is that the work should have been carried out properly over a longer period of time if those in power had the skill and foresight to begin the changes a couple of years ago.

This all sound very negative but is easily sorted by:

• Ensuring a transfer of knowledge when staff leave
• Employing change agents within the organisation to help with real change
• Engage the employees at the ‘coalface’ – in a hierarchical organisation you could be ignoring 80% of the workforce
• Focus on required behaviours rather than simply changing job titles
• Encourage transparency wherever possible

Ban the bullies or Creativity will suffer

Much has been written about bullying within organisations. Depending on which survey you read, statistics show that anything between 30% and 50% of workers are affected. The large spread may even be indicative of the fact that in some countries and cultures, workplace bullying is under reported. It goes without saying that this topic should be addressed purely from an HR point of view, but what else is it doing to your organisation?

On a personal level, bullying directly affects the motivation of employees. The effect on extrinsic motivation may simply mean that as an employer you notice a decrease in performance. Intrinsic motivation will also suffer as employees ask ‘why should I make extra effort at work?’ As an employer there is a double whammy here if you are not seen to be tackling the issues. Along with knowledge and experience, intrinsic motivation is one of the biggest drivers of Creativity on a personal level so ignore bullying at your peril.

Creativity is also one of the major components of Innovation, something that many of us strive for in the current tough economic environment. One of the underlying principles for embracing Creativity and Innovation is the new type of ‘network’ that needs to exist within our organisations. It is more informal than those shown in structure charts and helps us to share ideas and expertise. These networks are ‘soft’, they are not built from cables and computers, and they incorporate real people, your employees. Such networks are built on trust and sharing and are of course easily damaged by systematic bullying i.e. bullying that is not personal but which is accepted as the norm.

There are so many more things that you could also be damaging by ignoring individual and systematic bullying such as team working, scanning your external environment, developing initiative, organisational learning and decision making. ‘So what?’ you may say ‘Why should I care?’ To answer this simply take a look around you. The world has changed and to cope with the changes you need to change too. Old fashioned change management is not as effective as it used to be and to continually demolish and rebuild your organisation structure is expensive.

Wouldn’t it be nice if you had an organisation that changed according to its environment, that could change shape and function as the economy changed, and which could, as part of its normal day to day operation generate ideas for new products, services and processes? This is all possible, from the smallest business to the largest most bureaucratic government department. But you will never achieve any of this if bullying or harassment is rife within our organisation. Apart from physical or verbal abuse, this also includes deliberately delegating boring tasks, not carrying out annual reviews or withholding professional development opportunities.

Get started now before it is too late. You owe it to your employees and the other stakeholders involved in your business.

Creativity – instructions not included

This article was inspired by a dialogue that I had with someone who commented on one of my blog posts. The post was about the resources that were required for Creativity. The person was looking for a definitive manual, a list of everything that they would need and the steps that they would need to go thorough. On reflection, my reply was probably less than helpful, but in a roundabout way I indicated that no such thing existed.

I still maintain that this is the case and if anyone tries to sell you such a manual then beware, however what they really needed was something to learn from, perhaps some case study material for a situation similar to theirs.

Putting together a creative system is a little like putting together flat pack furniture but without the instructions. If you have a reasonable skill level and knowledge of how such things are assembled then your furniture will grow out of the pile of pieces. If you are at the other end of the spectrum then you will be screaming for the instructions!

But what if the instructions do not exist, simply because every time the furniture is built by different people the result is different (but still a perfect piece of furniture)? What you need then are not instructions but an example of how the pieces fit together and a list of the tools required so that you can construct your unique item of furniture.

This is why we have components and tools to help you use creativity in business but the instructions are not included.

Keep Your Eyes Open

This is a story about a lady (lets call her Mary) who works in the First Class Lounge at Cardiff Central railway station. If you have visited the lounge you will know the lady in question.

On entering the lounge there is a comfortable, but not formal, atmosphere and your eye cannot help but see an enormous aerial photograph of the city. The caption at the bottom reads "Cardiff's best ambassador 2009". One often sees certificates and 'thank you' letters from charities mentioning sums of £100 or so, but those lining the walls here are for amounts in 4 figures. Clearly there is something going on here.

Regular customers are greeted by name and their favourite drink poured for them, with stories exchanged. Clearly this is no ordinary employee (have you travelled by First Great Western trains recently?).

With my freshly brewed coffee and neatly folded newspaper in my possession I sit back and eavesdrop on a number of conversations. It appears that the lounge is used as a waiting area for hotel guests who check out of their hotels early and still wish to browse the nearby shops. One passenger stays with the luggage and the rest shop. This obviously causes a problem.

Mary has already sorted this one out! What is needed is a left luggage office, perhaps something can be arranged together with the hotels? After all, luggage cannot be left without security scans and a scanner would be expensive. It appears that Mary is a very able intelligence gathering machine and this is not the only suggestion that she has.What happens next? To be honest I do not know but let us consider two possibilities:

1. The lounge is frequented by managers who like to wait for their trains in comfort. They listen to Mary who is closer to the customers than they are and go away to work out the potential benefits/impact.
2. The lounge is frequented by managers who know everything about running a company. They do not need information from employees at the bottom of the company in order to make good business decisions.

Which of the above is closest to your situation? Which is the best for the company?

Any employee at any level might be in a position to gather information whether they are a receptionist or a delivery driver. You might need to filter large amounts of data but you must keep your eyes open or risk missing potential opportunities or even threats to your business.

The Creativity Detox Diet

My view of an organisation that exhibits creative or innovative behaviour is organic and focuses on people. It therefore seems a good idea to use metaphors that relate to the wellbeing and performance of people themselves. So what does make us feel good or energised and what is not so good?

How about a detox by way of a change in diet (as opposed to some of the unpleasant practices that exist at health spas)? As human beings we tend to feel sluggish when we have drunk too much alcohol or coffee or not enough water. We are told to eat foods high in fibre and cut out refined sugars and saturated fats. Lastly we can all eat less.

How does this relate to our organisations? Our organisations can feel sluggish and stodgy when:

• We all keep doing exactly the same day in and day out
• Bosses spend much of their time micromanaging and dictatorial
• Knowledge and opinions are not canvassed or allowed
• Lack of transparency cause workers to ask ‘why bother’

… and how about having too much of the things that are bad for us:

• Too many initiatives and change programmes
• Over reliance on outside consultants
• Analysis paralysis i.e. analysing rather than doing
• Fear of making mistakes so we ‘do not do’
• No strong vision or commitment (no diet plan)
• No shared responsibility (no commitment to our diet)

Readers can take this metaphor as far as they like, as with most things it is simply another way of looking at our organisations to find new and different solutions to our problems.

Only We Can …

I notice that a number of people play this game in their workshops but here is my version. It can be used in a number of different ways and can also be used solo or in groups.

If you are having issues with a current product or service then you might try to produce statements such as:

• Only we can deliver product xx within 24 hours
• Only we can produce xx at a cost of less than £5
• Only we have the technology ….

This should not be too difficult, especially if you are already having some success but if you cannot find statements of the above type that describe why your products and/or services are unique then you are probably flogging a dead horse and should consider cutting your losses.

It is then time to use this technique in a different way. You might have already created some new ideas which are still in your head or are just scribbles on a piece of paper. Try the same exercise but using knowledge of your capabilities and resources create statements of the form ‘Only we could …’. This might require some knowledge of your competitors as well so some digging will be required. Once again, if your product or service ideas fail this simple test then perhaps they are not worth pursuing.

All is not lost though. One final exercise is ‘If only …. then we could …’ so you might generate statements of the form:

• If only we had a new machine we could produce xx at a cost of less than £5
• If only we had a new van then we could deliver within 24 hours

So you can work out your unique advantage assuming that you can meet the conditions of your ‘If only …’ statement. This is a little easier and can usually be carried out with the aid of a calculator. If you are a larger business then you might wish to involve employees from all areas and at all levels in this exercise. Be realistic though, ‘If only we had infinite resources, we could do anything’ is not an option if you are trying to make a decision although it might be good for generating some wacky ideas.

Modelling innovation culture using social media

I have my own unique model of Innovation which helps with obtaining 'buy in' and best of all, it leads to a method of measuring the capacity to innovate which is a much more sensitive measure than waiting for KPIs to change. I had been puzzling for a while about how to model the spread of Innovation and the transfer of knowledge as well as other issues such as communication and trust. Little did I know that I had already considered this without really understanding.

Recently, I attended a talk by Dr Kelly Page of Cardiff University about New Media and Web 2.0. I became particularly excited by some of the concepts and analysis surrounding Social Media such as Twitter, Facebook, Flickr and YouTube.

In an (ideal) Innovation culture there is little or no hierarchy and knowledge flows at varying rates and often 'on demand'. There are groups of interest and depending on technology, trust relationships can also be built. Rather than humans adapting to technology (remember the first mobile phones, the birth of the Internet), technology is now being developed to match and mimic the behaviour of groups of people in a social environment.

Analysis of this behaviour is interesting. Looking at traffic on say Twitter, a group interested in a particular topic will have what looks like random connections. These are not random and are built upon interest, trust and knowledge amongst other things. Within Organisational Development we might say that these connections do not map onto an organisational structure chart but map onto informal advice, trust and communications networks.

So interactions within Social Media look like those in an ideal Innovation culture, and playing with this idea we can adapt our model for a range of situations. But these changes are incremental. We know that introducing certain technologies into society often changes society itself (electricity, telephone, motor car) so will introducing technologies such as Social Media actually lead to changes in society and in particular our businesses?

The answer is most definitely yes. By trying extreme versions of our new model we can safely say that hierarchies will die and that concepts such as vision and values will truly have shared ownership. Ultimately it will make our businesses more profitable as those working in them will be empowered and will all share responsibility for success. Those who cling onto the old hierarchies will find themselves bypassed in advice, trust and communications networks, they will be lonely. Watch this space for new developments (or should I say MySpace?).

Innovation - Transferring Know How

This is intended to be an outline of a system that will allow Innovation know-how such as knowledge, behaviours and cultural attributes to be transferred from a standalone or bolt on Innovation project and disseminated throughout the host organisation. Knowledge can be thrown like a stone into a pond and the ripples will then spread at their own speed across the pond. Organisations are not as fluid as our metaphorical pond but it is possible for knowledge to spread through the creation of Innovation Action groups that are not dissimilar to quality circles and action learning groups. They do, however, have some fundamental differences. They are:

• not unique, they have boundary spanners that overlap
• they can multiply, rather like human cells
• they are not confined to improving quality or modifying behaviours
• they act as catalysts and are not just suggestion boxes or talking shops
• they are bi directional, 'ripples' can travel both inwards and outwards
• they do not rely on technology

So how is it done? Well the minute details are secret but the recipe is as follows. Select a number of Innovation Ambassadors and ensure that they have an appropriate balance of coaching, facilitation and action learning skills as well as the latest strategic objectives of the organisation. Next create a number of Innovation Action groups spread through tout the organisation, both geographically and functionally. Ensure that the composition is as varied as possible and give them one of your Ambassadors as a leader/facilitator. Each should also be 'seeded' with an initial idea/knowledge item to work on. These groups can then:

• work out the best ways of spreading know how in their local context
• create links with other groups to increase their reach
• combine existing knowledge to create new knowledge
• capture knowledge and ideas
• use their problem exploration and solving skills
• create new groups
• act as libraries of knowledge and resources

The entire system can be independent (and devoid) of technology although technology can act as an enabler where appropriate. Technology on its own cannot act as a knowledge transfer mechanism so if anyone tries to sell you a computer system as a solution to your knowledge problems then please run in the opposite direction.

The Confusion of Innovation

On my travels I talk to a number of people who claim that they just don’t ‘get innovation’. Holistic, whole company Innovation is an abstract concept but how complicated is it? The answer may be more puzzling than you think.

First of all let us consider a simple Innovation project. Typically it consists of a number of steps from inception through, audit, idea generation and prototyping to roll out. Add some project management and knowledge transfer activities and you have it nailed. So far so good, although you may question what these steps actually are.

Now we are ready to consider continuous Innovation. Imagine all your Innovation steps neatly drawn out onto a Gantt chart and then wrap them around on themselves so that your nice straight lines become a series of concentric circles. This is but a snapshot in time so now add the time dimension. Imagine your circles turned on their side like a series of disks and then add time by moving the disks from left to right. You should now be looking at a series of concentric cylinders.

Now many companies will have several ongoing Innovation initiatives, all at different stages and involving different people so consider all of your innovation projects in the manner described above – several sets of concentric cylinders all moving at varying rates and requiring management and resources. Would this convince you that your organisation, and especially your managers, need some assistance in getting to grips with the situation?