Saturday, November 03, 2007

Why Does My Organisation Need Creativity?

When was the last time you got into a difficult situation? Have you ever forgotten a present for a special occasion and found yourself making elaborate excuses? Well this is your creativity at work. Some people have more than others but we all have at least a spark. But why is this useful to your organisation?

Like people, organisations find themselves in difficult situations due to increased competition, global trading conditions or just increased pressure from stakeholders to perform better. There is no manual to escape, no ‘get out of jail free’ card. You will need to rely on the creativity of people at all levels within the organisation, not just management, marketing or your research and development team.

Unlike computers, people can process huge amounts of information instantaneously and then apply something completely illogical – intuition. Intuition is not crystal ball gazing but is decision making based on knowledge that cannot be currently expressed externally.

The three main drivers for creativity are knowledge and experience, frameworks and techniques and intrinsic motivation. To allow Creativity to flourish you will need to address these three areas. The interesting things is that if you have a Creative organisation you will have intrinsic motivation present amongst your employees but the converse is not necessarily true. If you have intrinsically motivated staff they may or may not be creative. Remember, a cat is a four legged animal but not all four legged animals are cats!

If you address all of the factors that affect organisational creativity then not only will you benefit directly from having a creative resource but you will gain an intrinsically motivated workforce for free. Perhaps it really is possible to get something for nothing.

1 comment:

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