When people say they are creative or that they believe in creative thinking, what exactly are they talking about? Where is this creativity supposed to be?
There are many artists, sculptors, poets etc who produce material that is claimed to be creative. The reality is that they are not creative at all. Consider the artist who throws paint at a canvas to produce an abstract picture. The artist is more often than not trying to confuse or shock the public and in some cases use a form of intellectual snobbery. The next time they paint they may very well use the same technique - where is the creativity in that? This is even more relevant to the topic of design.
Today I read a very interesting article on the BBC website about the building of new fleet of nuclear submarines for the British Navy. My curiosity was aroused when there was a mention of Psychologists attending board meetings and so I read on.
A submarine is a large horizontal metal tube so think how hard it must be to install all of the heavy equipment and machinery. Not so here. The solution? Build the hull in sections but upright and then lower in the equipment with a simple crane. Next rotate the sections so that they are horizontal and then join them. It saves a huge amount of money and time and reduces risk.
Now who is the creative, the artist or designer who uses the same techniques, or the submarine builder who is constantly looking for new ways of seeing problems and then solving them? You decide!