In our businesses we tend to have many giraffes, situations that we have not properly understood with solutions that do not take into account all of the relevant factors or which have been constructed as a result of poor decision making. Curiously, unlike the tall animals, these giraffes seem to exist unnoticed. Why is this, how can all of these poor decisions be swept under the carpet. The answer is of course ego. We do not like to admit that we do not have all of the answers, that we are not in control of our business. The irony is that by ignoring or hiding these 'giraffes' we are actually admitting that we are not in control.
So how can we help ourselves?
- Examine all of the boundaries to any problem, test them and do not introduce any that do not have to be there.
- Ask questions, why do things have to be the way they are?
- Look at things in as many different ways as possible, inside out, upside down or from a customer or competitor viewpoint.